Procter & Gamble has launched a digital campaign in support of its “Thank You Mum” Olympic activity to coincide with Mother’s Day. It is the first major online campaign that is run by the FMCG company.

One of my friends who is  working for Enigma Marketing, have already acquired a family ticket for the Olympics through this game campaign. The company has revealed that this campaign is also aims to shift a large part of its marketing activity to lower cost digital channels.

Latest reports say that 18% of mothers in the UK are more likely to own the latest smartphone than the average Briton. Netmums- the parenting website in the UK has urged the marketers/advertisers to focus their marketing activity on mobile devices where the target groups are mums.

The survey reports are rather surprising and more compelling, and, here is the reason why this so. Mums use their mobile devices increasingly as a “virtual handbag” to help raise their families, especially children. Advertisers/Marketers like TC World Ltd. need to be part of this process through apps, interactive advertising and more through localised editorial content.

A social panel discussion was all about women of today. Women today are not the kind of women we have seen in yesteryears. They have changed a lot, especially in their buying behaviour. And, the digital channels have a great role in changing them to what they are today. They have influenced a woman's browsing and shopping experiences and in building communities of women.

Even as their means for sharing product information grows, female consumers continue to seek out relevant reviews and simple ways to access them, finds a member who's also working for Web Technologies Inc.

It was recently that health directors in Malaysia have stressed the need to include cosmetic products and treatments such as facial fillers and breast implants to be registered under the Medical Device Authority. The Medical Device Act 2011 will help ensure the quality and safety of medical devices once it is enforced.

When I heard of this news, I asked a friend, who's working with Appco Group Malaysia, why we need this Act for beauty treatments. She said the reasons for which the health directors stressing the need are that, all the companies dealing with medical devices will be licensed so that authorities can monitor the performance of medical devices in the market and take action once the Act is enforced.

 Moms do deserve a break once in a while and I am sure all will agree with me on that. You might be the ultimate mom showering your family with loads of care and affection but taking a weekend break along with other moms is indeed a great way to de-stress and unwind yourself.

My friend, who is a proud mom of two kids, and who works with Appco Group Australia feels that Australia has some of the best places for Moms to spend a weekend. With spas, bars, world-class shopping and great sightseeing opportunities, Australia truly does deliver a lot. Melbourne, Sydney and Gold coast are among the best destinations a group of moms can choose to spend their weekend. With some of the world’s most popular beaches, Australia’s gold coast does score. There are a plenty of lifestyle retreats as well which gift you the opportunity to treat yourself in a luxurious accommodation which gift fantastic views. Swimming in the pool, relaxing in the spa and dining on organic meals are a few things moms can choose to do.

A child’s development encompasses many aspects including the physical social, emotional and cognitive/mental. In order for children to develop in all aspects, they must be supported in all areas and the one person most often responsible for this encouragement is the mother. Mothers tend to be the primary caregiver in both traditional and single parent families and thus are with their children more than anyone else.

When it comes to mother-child bond, both are generally said to bond in the first few hours after the birth. Bonding, or the development of trust between a mother and her child, begins from the moment the two are brought together. During this time mothers often breastfeed their children and hold them close, thus keeping the two in physical contact for the first precious hours and days of the infant’s life. This is the same principle to be followed by direct marketers vis-a-vis their customers. And, few direct marketing companies like Sirius Star Marketing follows this to the best of their ability.

"Comparison is a death knell to sibling harmony", well said by Elizabeth Fishel! Yes, though I am not sure, for how many would agree to/with it, but it is a fact, and we do not require a child psychologist to see through mind of a child! Why it is that - we compare people, and expect a lot from others, for this and that?! Let us go through few examples to get into the scene: "look - he has a car, but I do not have one"; "she is beautiful, but I am ugly"; "that kid is intelligent, but you are good for nothing", and we never stop comparing people, one to other! Similarly, we expect a lot from our kids, friends and co-workers; and, when something does not happen as we had expected it to be - it makes us feel bad, and "WE ARE UNHAPPY", at the end!

Let us talk about words that were being used for 'comparisons' (above - yes, scroll up a wee bit!); see, these are plain WORDS - but please realize that these 'negative words' would never show good on a person (or say - would never make any good impact), who is being compared to, in the wrong manner. I came across some of wedding pictures from Gerard Tomko (a professional photographer), and it was like 'wow' - how these 'beautifully captured images' come together, and add value to an album; similarly - beautiful WORDS, when are joined together 'have' the power to 'beautify' (and transform) a human life...!

For all those mommies who love their kids but who at the same time are worried about them messing the place, this post is dedicated to you. As a mum what you will want the most is to see your kids happy and smiling all the time. And I am sure there are many like me who feel that birthdays are the best occasion to express the love you have for your little one.

Come your kid's birthday and you will be thinking of all possible ideas of making it a great day for your child. Lots of cakes, streamers, balloons, music and a party for his/her friends together with the thoughtful gift you have purchased should be doing the trick. But even as you get all these ready you might be equally anxious about the mess that you will have to clean-up post your kid's birthday party celebration. Though your kids might mean the world to you they also have the unique ability to turn your house upside down. This being the case, here is a piece of news that can delight mums all around. With no mess and no fuss, your kids can have the best time of their lives on a kids’ party-bus. Party buses these days have evolved as the new synonym for the best mode of celebration and your kid and his/her friends can have the best rides they will ever have, in one.

Now, here's something that of interest to you to help your kids learn new things. Moms with Apps by BabyBinks is a catalog of apps. Moms with Apps is a collaborative group of family-friendly developers seeking to promote quality apps for kids and families.

The developers behind Moms with Apps is a group of developers (most of whom are parents) that have a passion to create great apps for kids to learn from. It’s a great one-stop source to find out what’s new for kids.

It is necessary for a new mom what all newborn clothes you need to have for your little one. Newborn clothes will be giving your fashion sense a run for its money. To get off to a good start, stock up on these newborn clothes basics.

1. Four to five newborn nighties: These little gowns are great for midnight diaper changes because they don't have zippers or snaps to fumble with.

It is a common problem among most mums that thier kids dont obey them or don't learn the manners of discipline as they grow. What you need to do is, set higher standards for your children.

By setting a higher standard, you can help our children have better manners, watch less television, play more cooperatively with one another, participate more in work responsibilities at home, and be more caring and respectful to others.